top of page

Creating Viral Content: How to do it the right way

By Ayush Krishnan | 14th January 2023


Creating viral content on social media can be a great way to increase your reach and engagement, but it can also be a bit of a mystery. While it's difficult to predict exactly what will go viral, there are a few key strategies that can increase your chances of creating content that resonates with your audience and takes off.
One of the most important factors to consider when creating viral content is understanding your audience. Before you start creating content, take the time to research your audience and find out what type of content resonates with them. This could include understanding their interests, demographics, and the types of content they are already sharing and engaging with. By understanding your audience, you can create content that is more likely to resonate with them and have a higher chance of going viral.

Once you have a good understanding of your audience, the next step is to create high-quality, engaging content. Viral content is often memorable and attention-grabbing, so it's important to create content that is visually appealing and engages the viewer. This could include using strong visuals, creating a compelling narrative, or using humor or other emotional triggers.

Another key to creating viral content is to keep it short and sweet. In the fast-paced world of social media, it's important to keep your content concise and to the point. Aim for shorter, punchier pieces of content that are easy for people to consume and share.
Hashtags and tags can also be an effective way to increase the reach of your content. Choose relevant hashtags and tags that will help your content be discovered by the right people. Collaborating with influencers or other creators can also be a great way to tap into their audience and increase the reach of your content.
Storytelling is also an important element of viral content. People love a good story, so try to incorporate storytelling into your content whenever possible. This could be in the form of a personal anecdote, a case study, or even a fictional story.
Finally, one of the keys to creating viral content is to encourage engagement from your audience. This could include asking questions, using polls or surveys, or using calls to action to encourage people to share your content.

Here are a number of creators who have utilized the power of social media to create viral content.

1. Mr.Beast

Mr.Beast, also known as Jimmy Donaldson, is a social media influencer and content creator who is known for creating viral content on platforms like YouTube and Instagram. Mr.Beast has gained a massive following (over 126 million subscribers on YouTube and over 22 million followers on Instagram as of 2022) by consistently creating high-quality, engaging, and often surprising content that resonates with his audience.


So, how did Mr.Beast create such viral content? Here are a few strategies he has used:

  1. Consistency: Mr.Beast has been consistently creating and uploading new content for years, which has helped him build a loyal following and keep his audience engaged. By consistently producing new content, Mr.Beast has been able to stay top-of-mind with his audience and keep them coming back for more.

  2. High production value: Mr.Beast's videos often have high production values, with professional-quality visuals, sound, and editing. This helps make his content more visually appealing and engaging, which can increase the chances of it going viral.

  3. Shock value: Mr.Beast is known for creating content that is surprising, unexpected, or even outrageous. This can help capture people's attention and make his content more memorable, which can increase the chances of it going viral.

  4. Emotional appeal: Mr.Beast's content often has an emotional appeal, whether it's through humor, heartwarming moments, or inspiring stories. This can help create a strong emotional connection with his audience, which can increase the chances of his content going viral.

  5. Collaboration: Mr.Beast frequently collaborates with other creators and influencers, which can help him tap into their audiences and increase the reach of his content.

  6. Social causes: Mr.Beast has also used his platform to raise awareness for social causes and charities, which can help create a positive association with his brand and increase the chances of his content going viral.


2. PewDiePie (YouTube): PewDiePie is a popular YouTuber who is known for creating humorous and entertaining content that often goes viral.


3. Shane Dawson (YouTube): Shane Dawson is a YouTuber and content creator who has created a number of viral videos, including conspiracy theories and documentaries.


4. Casey Neistat (YouTube): Casey Neistat is a filmmaker and YouTuber who is known for creating highly-produced, visually appealing content that often goes viral.


5. Jenna Marbles (YouTube): Jenna Marbles is a YouTuber and comedian who is known for creating funny and relatable content that often goes viral.


6. Casey Frey (TikTok): Casey Frey is a TikTok influencer and comedian who is known for creating highly entertaining and often absurd content that frequently goes viral.


7. Garlic Bread Meme (TikTok): The Garlic Bread Meme is a viral trend that originated on TikTok and involves people lip syncing to the song "Garlic Bread" while acting out humorous skits.


8. Dan and Phil (YouTube): Dan and Phil are a duo of British YouTubers and content creators who are known for creating humorous and entertaining content that often goes


The future of creating viral content

Viral content has the potential to be useful in any year, including 2023. Viral content is content that is widely shared and discussed online, often through social media platforms. When content goes viral, it can reach a massive audience and create a huge buzz, which can be a great way to promote a brand, message, or cause.


For businesses, creating viral content can be a great way to increase brand awareness and reach a wider audience. In the competitive world of business, having a strong online presence is increasingly important, and creating viral content can be a highly effective way to get noticed. When content goes viral, it can bring a flood of new customers and followers, which can be a great way to boost sales and increase revenue.


For individuals, creating viral content can be a way to raise awareness about a personal cause or message, or simply to gain attention and fame. In today's digital age, anyone can potentially create content that goes viral, and doing so can be a great way to get noticed and make a name for oneself. Whether you are an artist, musician, writer, or simply someone with a message you want to share, creating viral content can be a powerful way to get your voice heard.


I think that viral content will continue to be useful in 2023 and beyond as a way to reach a large audience and create a buzz around a particular message or cause. However, it is important to note that creating viral content is not an exact science, and there is no guarantee that any particular piece of content will go viral. It takes a combination of good content, timing, and luck to create truly viral content.

In conclusion, creating viral content on social media is all about understanding your audience, creating high-quality, engaging content, using hashtags and tags wisely, collaborating with influencers, telling a story, and encouraging engagement. By following these strategies, you can increase your chances of creating content that resonates with your audience and takes off.




bottom of page